Hosting an event for your clients is usually something that many companies overlook. This is one of the best ways to be pitch business and services and nurture long standing working relationships with the client. Here are a few of the advantages for having a corporate event.

Customer Communication

Customer communication is key when it comes to being able to secure sales and be able to understand the client’s needs. Bringing them into the brand its self and allowing them to have fun and fit in can go long ways into being able to break down that client and corporation barrier and be able to really get into the details of your demographic. Changing that target audience of numbers into actual real life persona’s.

This insight can help you change your marketing strategy, target demographic, approach to clients and many other things so it’s well worth at least considering for the long term marketing strategy of your brand or company.


People from other business could be coming to your event and mingling. Building connections between your company and another could result in a very handy alliance in the future. Whether this is through an industry tip off, referral of clients or even a corporate merger. Networking can be crucial for getting a strong foothold in your industry.

Simply allow other business’ to feel welcome and mingle as much as you can with different people changing contact details and then before you know it you will have a very intricate network of contacts that you can use for different projects and other decisive future decisions.

Brand Awareness and promotion

A strong corporate event can work wonders for brand awareness. If it turns into a big event then people will come from far places and share photos on social media, tell their friends about it, share it in work and so on. The more people do this the better it is for you as a business people sharing your brand because they have had a good time at your corporate event and this is  associated with it. This in turn will give good press and place people on the first stage of the sales funnel.

This also takes steps towards being able to have bragging rights. You could get photos and videos of the event before using them to be able to fit your brands ethos and design. This will put your company in the exact lighting you want it in and will be able to shape the press around your brand.

Staff Moral

There is the staff moral side of things. If you are inviting your staff to come to the event or if the event does amazingly and people know they work for that brand it could make them feel proud working for your brand and therefore increase productivity.

Cocktail Stars can help

Contact Cocktail Stars to chat about what we can do for you and your event.